Published: Aug 10, 2023

What creative leaders need to consider in a brand refresh.

You’re at your desk reviewing your emails, and getting ready to kickstart a new design project tomorrow. You’ve read over the project brief,...

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Published: Aug 10, 2023

Here’s why leadership should care about company fonts.

You’ve been there before: there’s a new tool or system that could be useful for your organization or company, and now it’s up to you,...

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Published: May 24, 2023

The Omnichannel Guide to Retention & Loyalty

The high expectations placed on you as a marketer never cease. Customers continue to raise the bar higher for meeting their demands. Economies continue...

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Published: Nov 15, 2023

Emarsys London Power To The Marketer Festival 2023 In Association With Vogue Business

Emarsys London Power To The Marketer OD Emarsys celebrated the Art and Science of Marketing with Vogue Business in London, October 2023. Global...

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Published: Apr 27, 2023

The 4 Essential Steps to Influencer Marketing Success

With social media consumption consistently on the rise, the creator economy is one of the most efficient places for brands to capture the awareness of...

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Published: Sep 18, 2023

IDC white paper: The untapped value of unstructured data

Unstructured data — customer contracts, product specs, employee handbooks, and so much more — makes up 90% of your business data, according...

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Published: Mar 21, 2023

Data, Insight, Action: Machine Learning & AI for Marketing Analytics

It’s easy to see the potential in artificial intelligence (AI) and machine learning (ML) for data analysis. Your team can use these tools to surface...

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The Marketers Guide to International Marketplaces

The marketplace environment is very varied, and lets all types of retailers to sell in a particular zone to a particular audience. There are...

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How to Upgrade Customer Through Valuable Data

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement insights matter through smart data management....

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Datenverarbeitungszeiten um bis zu 50 % verringern

Mit der zunehmenden Digitalisierung der Welt um uns herum gewinnen Daten immer mehr an Bedeutung. Das Problem? Zu viele Unternehmen gehen nicht mit der...

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Le guide des initiés sur l'omnicanalité

Les clients d'aujourd'hui qui maîtrisent le numérique ont des attentes élevées et sont les moins fidèles de tous...

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Windows Cost Savings Infographic

Save by moving Windows workloads to AWS Companies can lower infrastructure costs while improving performance, security, and availability by...

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When should you use marketing automation?

Every business functions with the goal of generating more revenue. More revenue comes from quality customers, who were often the best leads...

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Mise en pratique du marketing des revenus

Même si le marketing B2B est passé de l'analogique au numérique au cours de la dernière décennie, les objectifs et...

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