Relationship Marketing
It’s been a wild few years for marketers. In 2018, after Cambridge Analytica practices were revealed, we saw consumers stand up for themselves, advocating...
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Published: Apr 13, 2023
Published: Apr 17, 2023
Venmo Behavior Study
The Venmo Behavior Study explores valuable insights for merchants to consider to reach a broader audience including Venmo customers' financial habits,...
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Published: Jun 06, 2023
Build or Buy: Key Considerations for Your First Recommendation Engine
Key Considerations For Your First Recommendation Engine
There are two approaches to implementing a recommendation engine: build in-house or buy...
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Published: Mar 21, 2023
Data, Insight, Action: Machine Learning & AI for Marketing Analytics.
It’s easy to see the potential in artificial intelligence (AI) and machine learning (ML) for data analysis. Your team can use these tools to surface...
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Published: Jun 06, 2023
The Future of Digital Retail: Innovations that Power Next-Gen E-Commerce Experiences
Digital transformation is a necessary yet often arduous process. Even with buy-ins from key decision-makers and investments in the right solutions, implementing...
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Published: May 24, 2023
MarTech RFP Guide: Plan, Write, & Manage a Successful Proposal
Plan, Write, & Manage a Successful Proposal
If you find the idea of managing and drafting a Request for Proposal (RFP) one of the more cumbersome...
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Published: May 31, 2023
Streamline your creative review process
Managing creative reviews with internal stakeholders and clients can be a real challenge. The more projects, designers, and reviewers you have in the mix,...
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Published: Jun 06, 2023
Deep-Learning based Recommendation System and BytePlus' Approach
With the ever-growing volume of online data, recommendation systems have been an effective way to solve the prominent problem of information overload....
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Published: May 24, 2023
The Omnichannel Guide to Retention & Loyalty
The high expectations placed on you as a marketer never cease.
Customers continue to raise the bar higher for meeting their demands. Economies continue...
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Published: Apr 13, 2023
The 2023 Restaurant Industry Forecast
In a world impacted by economic uncertainty and labor shortages, restaurant marketers have a slight advantage when compared to other industries. Previous...
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Published: Apr 13, 2023
2023 Consumer Trends Index
In the past three years, consumers and marketers alike have seen more disruption and transformation in their habits and behaviors than probably in the...
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Published: May 31, 2023
Learn how to unleash creativity in your business
Jay Patissall, Forrester VP and Principal Analysts discusses how to harness the power of creativity and transform the way you think and work. Watch the...
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Gepersonaliseerde inhoud leveren voor dummies
In het jaar 2020 wordt de wereld getroffen door een pandemie. Op enkele uitzonderingen na, zoals de heldhaftige hulpverleners, blijven de meeste mensen...
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Five success factors for CMS/digital marketing success The IT manager perspective
White paper // Five success factors for CMS Your customers and prospects expect a lot from your website. Is the content relevant? Is the presentation fresh?...
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