The Social Selling Guide
Social selling is a sophisticated practice, and there are a host of challenges and dangers to be wary of.
This guide brought to you by MyCustomer...
View More
2017 Gartner MQ for Contact Centre Infrastructure
The 2017 Magic Quadrant provides Gartner’s annual analysis of the contact center infrastructure vendors. The report examines the innovations driving...
View More
Voldoen aan digitale verwachtingen in HR: een Europees onderzoek
In heel Europa is de honger van consumenten naar digitale diensten onverzadigbaar. Hoe kunnen HR-afdelingen bedrijven ondersteunen om aan de vraag van...
View More
In the Lockdown, Which CX Investments Will Return the Most Value?
Face-to-face interactions between businesses and their customers are hugely constrained. And the sheer numbers of those using alternative channels –...
View More
Du contenu adapté à chaque instant.
Dans ce volet, nous vous expliquons comment proposer le contenu adéquat au bon public, au moment opportun. Vous vous familiariserez ainsi avec les...
View More
The 2015 Mobile Opportunity: How Brands Are Shifting Their M-Commerce Strategies
Driven forward by technological innovation, the retail paradigm is in the midst of a significant shift. The proliferation of shopping channels has fundamentally...
View More
From Offline to Online (and Bigger Profits)
How formerly offline businesses are thriving after investments in eCommerce.
If you have a successful B2B organisation, you may not want to change...
View More
Enterprise Collaboration: Benefits, Misalignments, and Risks
Enterprise Collaboration: Benefits, Misalignments and Risks.
Enterprise collaboration and digital transformation initiatives, enabled by technology,...
View More
Trades and transactions
For many companies, the sales team sits at the heart of its profitability. Its ability to operate efficiently doesn’t just impact the bottom line....
View More
Fear of Abandonment: The Easy Guide to Maximising Your Conversion Rate
A recent study claims that the average cart abandonment rate across sectors is 79.17%, with retail only slightly under indexing at 74.58%.
That’s...
View More
Sitecore® Experience Platform™ // Travel
By 2020 customer experience will overtake price and products as the key brand differentiator.¹ This is especially relevant to the travel industry, in which...
View More
2021 B2B Marketing Trends Report: How to Augment the Marketing Organization for a Digital-First Future
B2B marketers have shifted the way they do business as digital channels become the default approach. According to a McKinsey report, 59% are saying their...
View More
The Guide to Building Your Marketing Technology Stack
Modern Marketing requires innovative technology. But there are so many options that picking the right ones and getting them to work together is no picnic....
View More
Prouvez votre valeur marketing
Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l’objet d’un suivi, il est impératif...
View More
