Content- Personalisierung für Dummies
Das Jahr 2020 ist geprägt von einer Pandemie, in der bis auf wenige Ausnahmen wie etwa all jene, die sich aufopferungsvoll für das Gemeinwohl...
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Published: Oct 14, 2022
Modern Customer Retention: What You Need to Know
A renewed, and long overdue, focus on retention is finally here. Companies are finding success through acquiring the right audiences, understanding those...
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The Definitive Guide to Marketing Attribution
We’ve talked to a lot of people about marketing analytics. Many are frustrated by the promises made by marketing attribution platforms...
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The Case for a Marketing Content Hub
Transforming digital marketing
Your customers expect memorable moments at every brand touchpoint. And when you have websites, social pages, blogs,...
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Creación de una estrategia a la carta para sus seminarios web
Un programa eficaz de seminarios web a la carta puede aportar grandes beneficios a las organizaciones B2B. La investigación de SiriusDecisions no...
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Published: Aug 02, 2022
Let’s Talk Marketing Insight - The Optimization Opportunities for CPGs
It’s time to turn data into action, and move from hindsight, to insight.
CPG marketing teams today are expected to do it all. But...
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Published: Mar 10, 2023
Consumer Trends Index 2023 for Europe
Listening to consumers is more important than marketing to them. And with a looming pan-European recession, this has never been more important. That’s...
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Published: Jun 08, 2023
The truth about Adobe data, insights, and audience solutions
Three misconceptions that shouldn’t keep you from delivering a superior customer experience.
Adobe data, insights, and audience solutions...
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Putting Revenue Marketing Into Practice
Even as B2B marketing has shifted from predominantly analog to predominantly digital in the past decade, targets and efforts have typically remained focused...
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Omzetmarketing in de praktijk brengen
Zelfs nu B2B-marketing de afgelopen tien jaar is verschoven van overwegend analoog naar overwegend digitaal, zijn de doelstellingen en inspanningen doorgaans...
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Criar uma estratégia sob demanda para os seus webinars
Um programa de webinar sob demanda eficaz pode oferecer grandes benefícios para organizações B2B. A pesquisa da SiriusDecisions não...
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Content für alle – überall
Agile Erlebnisse für agile Kunden.
Ihre Kunden sind viel beschäftigt. Sie sind oft unterwegs und wechseln laufend zwischen Geräten...
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B2B Marketer’s Guide to Optimizing Customer Experience, from Acquisition to Advocacy
There comes a point where once campaigns are up and running, it’s not about either getting things moving or reinventing the wheel. So what should...
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The Definitive Guide to Lead Generation
In today’s marketing climate, lead generation has become a popular strategy to help create demand and get your marketing messages heard across multiple...
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