Published: May 24, 2023

The Omnichannel Guide to Retention & Loyalty

The high expectations placed on you as a marketer never cease. Customers continue to raise the bar higher for meeting their demands. Economies continue...

Published: Aug 10, 2023

Here’s why leadership should care about company fonts.

You’ve been there before: there’s a new tool or system that could be useful for your organization or company, and now it’s up to you,...

Published: Mar 21, 2023

Data, Insight, Action: Machine Learning & AI for Marketing Analytics

It’s easy to see the potential in artificial intelligence (AI) and machine learning (ML) for data analysis. Your team can use these tools to surface...

Published: Aug 10, 2023

What creative leaders need to consider in a brand refresh.

You’re at your desk reviewing your emails, and getting ready to kickstart a new design project tomorrow. You’ve read over the project brief,...

Published: Apr 27, 2023

The 4 Essential Steps to Influencer Marketing Success

With social media consumption consistently on the rise, the creator economy is one of the most efficient places for brands to capture the awareness of...

Published: Sep 18, 2023

IDC white paper: The untapped value of unstructured data

Unstructured data — customer contracts, product specs, employee handbooks, and so much more — makes up 90% of your business data, according...

Published: Nov 15, 2023

Emarsys London Power To The Marketer Festival 2023 In Association With Vogue Business

Emarsys London Power To The Marketer OD Emarsys celebrated the Art and Science of Marketing with Vogue Business in London, October 2023. Global...

budgeting

Money is an uncomfortable subject to talk about, even in business. Still, it’s a necessary part of developing and maintaining a loyal workforce,...

La Experiencia del Cliente Conectado: Informe Europeo

La pandemia de COVID-19 ha afectado profundamente a la forma de vida de las personas. Las restricciones de movilidad, el teletrabajo, la preocupación...

Mr Green Integrates Jumio to verify customer identity for a vip customer experience

Mr Green is one of Europe’s leading online casinos, offering over 200 games in seven languages and is carving out a reputation as an eGaming provider...

Perfecting PPC:What you need to know

Since 1996 businesses have been using pay-per-click advertising (PPC) to drive targeted traffic to their website. With their monopoly position, the majority...