Published: Aug 10, 2023

What creative leaders need to consider in a brand refresh.

You’re at your desk reviewing your emails, and getting ready to kickstart a new design project tomorrow. You’ve read over the project brief,...

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Published: Aug 10, 2023

Here’s why leadership should care about company fonts.

You’ve been there before: there’s a new tool or system that could be useful for your organization or company, and now it’s up to you,...

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Published: Mar 21, 2023

Data, Insight, Action: Machine Learning & AI for Marketing Analytics

It’s easy to see the potential in artificial intelligence (AI) and machine learning (ML) for data analysis. Your team can use these tools to surface...

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Published: Apr 27, 2023

The 4 Essential Steps to Influencer Marketing Success

With social media consumption consistently on the rise, the creator economy is one of the most efficient places for brands to capture the awareness of...

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Published: Nov 15, 2023

Emarsys London Power To The Marketer Festival 2023 In Association With Vogue Business

Emarsys London Power To The Marketer OD Emarsys celebrated the Art and Science of Marketing with Vogue Business in London, October 2023. Global...

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Published: Sep 18, 2023

IDC white paper: The untapped value of unstructured data

Unstructured data — customer contracts, product specs, employee handbooks, and so much more — makes up 90% of your business data, according...

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Published: May 24, 2023

The Omnichannel Guide to Retention & Loyalty

The high expectations placed on you as a marketer never cease. Customers continue to raise the bar higher for meeting their demands. Economies continue...

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3 customer journeys to reach beyond business silos

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and regulation to begin delivering one-to-one journeys...

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Choosing The Best UGC Management Tool For Travel

The travel, hospitality and tourism industries have been some of the fastest growing sectors in the world. Deloitte has predicted that tourism alone will...

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Adopting an Experimentation Philosophy

How can companies maximize their investments and take full advantage of the resources they already have to achieve better performance? Download this...

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Align your sales and marketing teams with marketing automation

When it comes to a company’s revenue growth, both sales and marketing teams have an equal share of the responsibility. However, the challenge...

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Office Life Information Hoarders

Sage (UK) Limited today announces the results of its ‘Office Life’ survey, which reveals that almost a third (28 per cent) of employees have...

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Omni-Channel Order Management: A Compelling Value Proposition for Change

This knowledge brief examines the reasons that Best-in-Class companies have adopted Omni-chanel Order Management (OcOM) solutions to manage their opterations,...

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Sitecore® Experience Platform™ // Automotive

The car purchase customer journey is now completely shaped by digital. According to research from analysis firm McKinsey¹ involving US, European,...

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