Towards Great Customer Experiences: A CIO Tech Assessment Checklist for Digital Transformation

Published by Adobe

The road to successful, ongoing digital transformation is not so much long as never-ending. Organisations must constantly evolve and optimise their positions to address opportunities, defend against competitors, and meet the requirements of regulators and security threats. As transformation is a complex process, we offer a checklist and a starting point to think about how to manage digital and data strategies that inspire great customer experiences.

Read now and unify data, create agile content, operate across channels and personalise for optimal impact.

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Related Categories Marketing Technology, Customer Interaction, Cross Channel, Customer Data, Adaptation, Technology, Marketing Technology