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Marketing in the Dark: Dark Social

Published by IBM

Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact with consumers appropriately and effectively in a world where consumers
increasingly like to communicate in private.

This research, produced by Econsultancy in partnership with IBM Watson Marketing, is based on an extensive survey of more than 1,000 marketers carried out during the summer of 2017.

Read this report and learn about:

  • Dark social as a significant and growing challenge that marketers need to take seriously
  • Marketers underestimating the impact of dark social
  • More brands starting to harness technology to mitigate the challenge of dark social, and to scale their customer interactions

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