Choosing The Best UGC Management Tool For Automotive

Published by StoryStream

Record global automotive sales are expected in 2017 after sales accelerated towards the end of 2016. Thanks to economic recovery, competitive finance options and rising earnings, sales have been boosted and we are seeing a rise in customer confidence.

Social media has had a huge, game-changing effect on the automotive customer journey. Social media searches for vehicles return honest and detailed reviews and brand hashtags are taken over by customers alongside their own content, such as photos and videos.

This customer content, or User Generated Content (UGC) presents a new, but exciting, challenge for all automotive marketers. Download now to learn more! 

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