The Future of Video:A One-stop Video Cloud Solution for Businesses

Published by Byteplus

Video continues to dominate viewers’ time and attention in the digital age. According to the Digital 2022 October Global Statshot Report, which was published in partnership with We Are Social and Hootsuite, 92.7% of global internet users worldwide watch online videos each week. The winner is clear: a Nielson report revealed that viewership for over-the-top (OTT) streaming platforms overtook that of traditional cable television for the first time in 2022. In terms of market size, the video industry is set for a growth rate of 12.5% for the next five years, reaching US$355.2 billion by 2028. 

For instance, Netflix and Disney+ will be looking at storing, managing, and delivering high-quality digital video content to subscribers. For Live Commerce businesses, it is more about creating engaging video livestreams that incorporate interactive and gamified elements, complete with real time two-way communication. For businesses that are new to video marketing, it is simply about using the medium to promote their products and services.

While cloud-based solutions offer many benefits, adoption can present challenges such as technical skill gaps and security concerns, leading to difficulties in achieving buy-in across the organization. Video and video cloud solutions are the future — and BytePlus offers just what you need to get started.

From BytePlus Live and BytePlus Media Live to BytePlus RTC and BytePlus Video-on-Demand, BytePlus has a suite of products to support all your video needs, putting you ahead of the competition in an increasingly competitive video landscape.

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Related Categories Video Marketing, Market Research, Market Research, Technology, Online video, Video marketing