Today’s successful marketers are putting their primary focus on maximizing the value of existing customers. Building sustained customer relationships and improving retention is the goal, with the understanding that increased revenue will be the payoff.
So how do these marketers achieve better relationships, retention, and ultimately, revenue? The answer lies in a personalized omnichannel marketing strategy.
Here are the four essential steps for creating an omnichannel marketing strategy that increases customer loyalty and retention for your business.