If you find the idea of managing and drafting a Request for Proposal (RFP) one of the more cumbersome and intimidating parts of a MarTech selection process, you’re not alone. Many people wonder why they have to go through it at all.
It’s absolutely worth your time for one reason: A well-crafted, well-run RFP is your greatest tool for selecting MarTech (ESP, CDP, CX, etc.) that meets your business needs.
The RFP does two important things:
Benchmarks technology vendors: Evaluate the playing field so you can compare features and services in an objective way without sales pitches.
Aids decision making: By mapping out needs against technical capabilities and price, the RFP helps you make an informed decision on what solution will benefit your business the most.
The effectiveness of your RFP depends not only on the depth and insightfulness of the questions you ask, but also on how you manage the process. This guide helps you with both. Find out what questions you should ask, discover the essential strategies for running an RFP, and get ready to pick the technology partner that will accelerate business results.