The Omnichannel Guide to Retention & Loyalty

Published by Emarsys

The high expectations placed on you as a marketer never cease.

Customers continue to raise the bar higher for meeting their demands. Economies continue to fluctuate, and the potential for a downturn seems greater, if not imminent. Meanwhile, your business is asking you to do more, faster, with less budget and resources.

Knowing that it takes more marketing budget to acquire a customer than it does to retain one, and with economic uncertainty looming, you can’t afford (literally) to be overspending on acquisition. On the other hand, if you prioritize retention efforts, you can still achieve the results your business demands, and you’ll see a greater long-term ROI for your efforts. 

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