In a world impacted by economic uncertainty and a looming recession, retail marketers have their work cut out for them. Consumers are deeply concerned about stretching their dollars. As technology plays a larger role in commerce, so too do the issues of data usage, privacy and creating a value exchange between businesses and their customers.
The retail industry is better positioned than other sectors to retain existing shoppers during a recession. This abridged review of the survey will help retailers understand what consumers want and how they can do better.