Cheetah Digital by Marigold
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2023 Retail Forecast

Published by Marigold Engage

In a world impacted by economic uncertainty and a looming recession, retail marketers have their work cut out for them. Consumers are deeply concerned about stretching their dollars. As technology plays a larger role in commerce, so too do the issues of data usage, privacy and creating a value exchange between businesses and their customers.

The retail industry is better positioned than other sectors to retain existing shoppers during a recession. This abridged review of the survey will help retailers understand what consumers want and how they can do better.

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Related Categories Marketing Technology, Marketing Strategy, Display Advertising, Technology, Marketing Technology, Segmentation, Marketing Strategy